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Kate Daniels Kate Daniels

Why is personalisation key in engaging your alumni?

Noise, there’s plenty of it, 1000s of inbound emails from various email lists that users have signed up to. Most of them get deleted, or worse, users unsubscribe from them.

So how do can stand out amongst the crowd? Quite simply, it comes down to personalisation.

In this article we discuss why personalisation is KEY in engaging your community.

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