Since first appearing in the late 2000s #ThrowbackThursday, or #TBT, has become a mainstay of social media, with people and organisations posting all sorts of throwbacks (past moments) such as recollections, photos, videos, and even documents, every week across all social media platforms.

In this article we discuss how schools and universities can maximise the impact of using the hashtag.

Link your archive to the groups, pages, and accounts that you manage on Facebook, LinkedIn, and Twitter and you can not only directly post archived content to those accounts but can schedule content to be posted in future.

We have two fantastic webinars lined up for September. Read on to find out more.

Join us on Wednesday 17th August at 2pm BST to learn how "the good old days" can help you build a bigger, better community where members have a stronger sense of social connectedness with your institution.

Join us on Wednesday 27th July at 1.30pm BST to learn how data can be generated using the power of the social archive® to help you better understand your alumni community.

Join us on Wednesday 29th June at 2pm BST to learn how personalised content can be used to drive engagement.

We’re pleased to announce we’re exhibiting at the IDPE Annual Conference 2022. The event is happening both in-person (Monday 20th and Tuesday 21st June), and virtually (Thursday 23rd and Friday 24th June).

What is the engagement gap? In the simplest terms it’s difference between the number of people who are members of your official community, or that you are in touch with formally, and the number who could, or should be.

In this article we discuss ways it can be closed to increase the quality and quantity of those engaging with your institution.

Noise, there’s plenty of it, 1000s of inbound emails from various email lists that users have signed up to. Most of them get deleted, or worse, users unsubscribe from them.

So how do can stand out amongst the crowd? Quite simply, it comes down to personalisation.

In this article we discuss why personalisation is KEY in engaging your community.

We are very excited to announce the introduction of ‘That’s Me!’ functionality to the social archive®! ‘That’s Me!’ takes engagement with your archival material to a whole new level for schools, colleges, universities, and organisations.

The recent announcement from Meta threatening to remove Facebook and Instagram from Europe due to data privacy issues serves as a timely reminder that a reliance on free social media platforms to host your alumni community could be dangerous territory.